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Behind bojakt

Every post filed under Behind bojakt.

Why the weekly email goes out at 09:15 and not 09:00

One home landed a week late for someone in Sundsvall. The cause was two seconds, and the only way to find it was to look at what actually happened.

Behind bojaktJuly 29, 20261 min read

Most of what goes wrong with an email send goes wrong quietly. Here are the three mistakes that cost the most, and what they have in common.

Behind bojaktJuly 15, 20261 min read